Evernorth Drug Trend Report

Launching a brand and product that offers industry insights on latest pharmaceutical trends

Objective

Design an interactive drug trend report that is dynamic, but does not detract from all the valuable information. Easily accessible data /insights and visualizations to support industry claims. Educate and share what Evernorth is doing in regard to support for healthcare members. Work with cross functional / cross disciplined teams across the organization to deliver this microsite.

Outcome

Design web / mobile friendly Drug Trend Report experience that encompasses all the information provided by all product stateholders across the organization. Utilize graph / chart framework to produce various insights to support industry claims. Modular templates within the Drupal platform for future content creation support.

  • +300
  • New subs first quarter launch
  • 5-10min
  • Average time per visit
  • 100K
  • Unique mobile visitors

  • +32

  • New subs first three month

  • 15min

  • Average time per visit

  • 220K

  • Unique mobile visitors
    Senior Product Design Lead
  • Drug trend is calculated as the percentage change in total drug costs from one year to the next. Total drug costs represent the total cost of the medication (ingredient costs, taxes, dispensing fee and administrative fees) paid per person by plan sponsors and plan members. Typically, drug trend for plan sponsors is broken out into two components: unit cost trend and utilization trend. Unit cost trend is the rate of change in unit costs due to the combined impact of inflation, discounts and drug mix. Utilization trend is the rate of change in total days’ supply of medication dispensed across all prescriptions and a good indicator of adherence.
Team
  • Xitong Li
  • Adriana Vargas
  • Jon Jordan
  • Ed Adams
Disciplines
  • Product Designer
  • Senior Content Designer
  • Senior Product Developer
  • Senior Technical Product Owner
Design Workshop Sessions
I set up a series of working sessions with our team and the product owners, business stakeholders, research, engineers and our design manager. This was an opportunity for the teams to begin the conversations around this product and features needed to define our success model. Our approach as a team was to involve as many stakeholders in the process so we were all on the same page at the onset of the project.
These 3+ hour remote workshop sessions allowed for complex discussions and the vision / functionality of the report iteself along with brand awareness or our products and service offereings Different perspectives and insights from various teams and disciplines within these teams built some interesting conversations that we needed to work through collectively.
Modular approach
The first thing that I wanted the team to think about was how we can deliver something that is a long-term solution. To think beyond the request, and explore scalability for future content creation.
What does a systmatic approach look like? How can we build something that is more of a content creation tool for future requests.
Evernorth product launch, with intuitive UI

We workerd very closely with our brand team on iconography, animations and other brand assets. This product ould be the firs tof it's kind representign Evernorth.

The design and layout was portal based so each section was essentially a chapter in the report. The data and visualization was an interaction that allowed for multiple views of the charts.

Mobile Adaptive

The strategy of using a portal approach for the report was that it scaled seemlessly to an accessible mobile responsive experience.

Utilizing the viewport on mobile devices allowed for the Evernorth brand experience to be front and center.

  • What worked
  • Collaboration with cross-functional partners
  • We addressed scalability concerns in Drupal
  • Dev teams were able to build new templates and components from designed execution
  • What needs work
  • Not all functionality was present for the report
  • Time played a key factor, product was rushed
  • Drug trends weren't available wehn designing the report
  • Had to constantly reach out to business product stakeholders
Previous Project ES Pharmacy Locator
Next Project Health Connect 360